Selected Client Work

Diagnosed and fixed key performance bottlenecks for Muscle Nation, bringing the site in line with Core Web Vitals standards.

Led a storefront theme upgrade and redesign for I Love Ugly, integrating Searchspring search, resolving technical SEO issues, and building a colourway feature on the product page.

Migrated Cloud Blvd from their legacy Shopify theme to Horizon, redesigning and rebuilding key templates and custom sections without losing existing functionality. Paired the migration with a technical SEO audit to fix crawl and indexing issues surfaced during the switch.

Led a conversion-focused revamp for The Club Room, covering discovery research, technical SEO fixes, navigation redesign, and PDP clean-up.

Set up Loop and Rebuy app integrations for League Outfitters to improve returns handling and upsell experiences, plus ongoing feature enhancements.

Led a theme upgrade and conversion-focused storefront redesign for LMCHING GROUP using the Horizon theme, focusing on conversion optimization, and implemented Shopify Flow to automate key store tasks.

Delivered B2B discount functionality, birthday sales management, and custom landing pages for Elyte Hydration, alongside Skio integration and Shopify Flow automation setups.

Enhanced Eco Store's ecommerce performance through strategic discounting, product page conversion optimization, Shopify Markets efficiency improvements, and Recharge subscription integration.