Services
What I Help Your Brands With
Fractional and project-based Shopify support for premium ecommerce brands using Shopify across Australia, New Zealand, US, UK, Canada and Hong Kong.
Based in Brisbane — working locally and remotelyFocused services
Dedicated pages for specific work
The engagements people most often come looking for, each with its own scope, process and FAQ.
Custom Shopify theme and storefront work — Online Store 2.0 builds and migrations, section and block architecture, metafields and metaobjects, and Storefront API / headless implementations. Built clean, so your marketing team can actually use the theme editor and your next developer can read the code.
A structured review of your Shopify storefront — technical SEO, performance, checkout logic, integrations and technical debt — delivered as a prioritised, ranked action plan your team or mine can execute. No vague 'best practices' list: specific findings, why each one matters, and what to do first.
Slow storefronts lose sales and rank worse. I diagnose and fix what's actually dragging your Shopify store down — render-blocking scripts, oversized images, layout shift, third-party app bloat — and get you passing Core Web Vitals (LCP, INP, CLS) on mobile, where most of your traffic and most of your problems are.
When Shopify's built-in features and off-the-shelf apps can't do what your business needs, a custom app or a Shopify Function can. I build private and custom apps — admin extensions, integrations with ERPs, 3PLs and marketplaces, automation and reporting — plus native Shopify Functions for discount, shipping, payment and cart logic that runs inside the checkout.
Checkout extensibility is Shopify's supported replacement for checkout.liquid — UI extensions, branding APIs and Functions instead of editing a Liquid file that is going away. I help Plus merchants move off checkout.liquid before the deadline and build the checkout customisations that actually matter for conversion and operations.
Everything else
The full list
Theme 2.0 and Storefront API builds, metafields and metaobjects, app and flow configuration.
More on this- Theme 2.0 builds, migrations and section/block architecture
- Storefront API and headless-friendly implementations
- Metafields and metaobjects for flexible, editor-friendly content modelling
- App and flow configuration that fits your existing stack rather than fighting it
A structured review of your storefront Technical SEO, performance, checkout logic, integrations and technical debt, with a prioritised action plan.
More on this- Theme, app and checkout logic review against Shopify best practice
- Core Web Vitals and Page Experience diagnosis
- Integration and third-party script audit for conflicts and bloat
- A prioritised, ranked action plan your team (or mine) can execute
Core Web Vitals, Google Analytics, Microsoft Clarity, and briefing A/B tests that move the needle.
More on this- Core Web Vitals and Google Search Console Page Experience improvements
- GA4 and Microsoft Clarity instrumentation to find real friction points
- Briefing and monitoring A/B tests instead of guessing
- Reporting and dashboards stakeholders can actually act on
Private Shopify apps, integrations and automation, plus native Functions for discount, shipping and cart logic.
More on this- Custom and private apps: admin extensions, internal dashboards, and logic Shopify doesn't offer natively
- Integrations with ERPs, 3PLs, PIMs, accounting and marketplace systems via the Admin API and webhooks
- Custom Shopify Functions for discount, shipping and payment customisation logic
- Migrating legacy Shopify Scripts and checkout.liquid logic to native Functions
Hands-on sessions for store owners, marketing teams and in-house developers, covering day-to-day Shopify workflows, theme architecture and Shopify Functions, and how to pass (and keep passing) Core Web Vitals and Page Experience checks.
- Working sessions on the theme editor, metafields, app configuration and day-to-day store management
- Code review and architecture guidance for Theme 2.0, Shopify Functions and Checkout UI Extensions
- Understanding Core Web Vitals (LCP, INP, CLS) in plain terms and what actually drives them
- Monitoring in Search Console so scores don't regress after launch
Searchspring, Nosto, Algolia, Klaviyo, Yotpo, Swym, Okendo, Tapcart, Rebuy, Skio, Shoplift and more.
- Search & merchandising: Searchspring, Nosto, Algolia
- Marketing, loyalty & reviews: Klaviyo, Yotpo, Swym, Okendo
- Mobile commerce: Tapcart
- Also shipped: Rebuy, Skio, Shoplift
- Coordinating technical specs with external development and agency partners
Pricing
What It Typically Costs
A rough guide. Every engagement gets scoped properly before a fixed quote.
Single sessions or ongoing, project-based support. Book by the hour as needed.
Fixed-scope engagement, typically delivered in 1–3 weeks depending on complexity.
Fixed-scope review, delivered as a written action plan within 3 days.
Fixed-scope engagement, typically 1–2 weeks depending on store complexity.
FAQ
Working with me
What kinds of engagements do you take?
Three main shapes: fixed-scope projects (a feature, a migration, an audit), ongoing fractional support for teams that need Shopify expertise without a full-time hire, and coaching sessions for in-house developers and store owners.
Do you only work with Shopify Plus?
No. A lot of my work is with Plus merchants because that's where checkout and Functions work concentrates, but I work across every Shopify plan.
Where are you based, and does that matter?
Brisbane, Australia. I work remotely with brands across Australia, New Zealand, the US, UK, Canada and Hong Kong. For AU/NZ clients the timezone overlap is obvious; for US/UK I keep deliberate overlap hours and async updates.
How do projects usually start?
A short call or a detailed message about what you're stuck on. From there I scope a fixed quote before any work starts — see How It Works below.
Can you work alongside our existing agency or team?
Regularly. I often coordinate specs and delivery with in-house developers and agency partners rather than replacing them.
What's your background?
I started in finance — FX risk, cost-benefit modelling on infrastructure projects — then moved into software engineering in 2013 and have focused on Shopify for the last 8+ years. The finance side still shows up in how I scope and prioritise work.
Contact
Let’s Talk About Your Shopify Store
Fill in the form above with your store URL, what you're stuck on (or excited about), and a bit of context, then hit send. Takes 2 minutes.
Pick a slot straight off the calendar, using the same name and email so I can match it to your message before we talk.
You'll get a confirmation email right away. No waiting around wondering if it landed.
A real conversation about your project: what's possible, what it'll take, and whether we're a fit. Zero pressure.
If it's a go, I'll send a secure Stripe link and we start, whether it's a coaching session or a project.